Gin Collection – Brand & Packaging Concept

One collection. Distinct personalities.

This self-initiated project explores brand identity and packaging design for a fictional gin collection, combining label design with a cinematic 3D product presentation.

01 / The Idea

The goal was to build a family of products that feels connected as one collection while allowing each variant to express its own personality.

The challenge was finding the right balance between:

• enough consistency to make the collection instantly recognisable

• enough variation to give each bottle its own identity

• a clear visual system that ties every product together

The intention was not just to design different labels, but to create a collection where each bottle belongs to the same world while still standing on its own.

02 / The Identity

The design process focused on label composition, typography, colour, and decorative detail.

Each variation follows the same visual hierarchy, while introducing its own accent, rhythm, and character.

The system was developed through multiple layout explorations before moving into the final presentation stage.

Core Identity Elements

• label composition

• typographic hierarchy

• colour palette

• decorative detailing

• visual consistency across all variants

This approach keeps the collection unified without making it feel repetitive.

03 / Into Three Dimensions

Once the visual identity was established, the project expanded into a 3D product presentation inside Blender.

Bottle scenes and render setups were developed to explore:

• lighting

• materials

• framing

• reflections

• the overall atmosphere of the collection

Close-up shots highlight the label details, while wider compositions help define the mood and presence of the full product line.

The goal was not only to present a bottle, but to create a convincing product image with a premium and visually cohesive feel.

04 / The Workflow

The project brought together several connected stages as one continuous process:

• concept development

• vector artwork

• packaging layout design

• 3D scene building

• material development

• lighting

• final rendering and presentation

Working across Affinity and Blender made it possible to refine both the graphic design and its final presentation at the same time.

That was an important part of the process, because a strong packaging concept does not end with a flat label. The full visual impact only comes through once the product is presented as a complete object.

The Detail That Matters

A convincing product image depends on small details:

• the edge of a label

• a controlled highlight

• the way the bottle separates from the background

• the balance between atmosphere and clarity

These subtle elements are what turn a simple render into an image that feels like a real product.